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Hearts and minds: leaders court Western public in media blitz

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Iran's president Hassan Rouhani address the UN General Assembly (Getty)

Iranian President Hassan Rouhani has been at the UN in New York all this week, opening up the possibility of engagement with the US over Tehran’s nuclear programme. One of the most striking features of his performance is the way he has used different settings to push forward different messages about how he views the world.

In his speech to the UN General Assembly on Tuesday, Mr Rouhani took what sounded like a very traditional Iranian line. It may have had none of the apocalyptic and offensive rhetoric of his predecessor, Mahmud Ahmadinejad, on such occasions. But the speech contained plenty of passages which implied a strong attack on America’s “coercive economic and military policies.” Many experts were disappointed that it failed to deviate from Iran’s traditional script.

Mr Rouhani has also found plenty of time, however, to meet US media, and here his tone has been very different. With CNN’s Christiane Amanpour, he read out a message in English of goodwill towards Americans.

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